Spring has Sprung, Baseball has Begun

Spring is finally here. What does that mean to so many people across the country? It’s baseball season! That means hot afternoons and warm nights at the ballpark with a hot dog and an ice cold beer. Surprisingly, with baseball season comes the hype on social media. It is quite humorous if you look at a college boys twitter posts. They are probably all about sports games or their favorite television shows. On opening day alone, almost every post on every social media platform was about opening day for baseball. It is unbelievable how many people connect with their favorite teams through these platforms, and especially since the majority of teams do not have any social campaigns. I think it is wierd how sports teams have to put very little effort in to having followers and engaging with their audience on social media, but companies such as Victorias Secret and Coca-Cola must have campaigns and strategies. Why is this? Personally, I believe it is because lots of sports fans are loyal to their teams and very passionate about their performance. These fans want to share their opinions for all to see. They feel a connection with their teams, and they use the different social platforms to proclaim their relationships. 

This week Mashable published an infographic that SilverPop created and some of the statistics are unbelievable. The Yankees have almost 8,000,000 fans, friends, and followers on all of their platforms. That is more than global companies such as Dunkin' Donuts. The two weeks prior to opening day each MLB team had an average of 175 tweets. This statistic surprises me that each team was able to average that many tweets considering their are so many teams. Since the season has just begun, I am going to try and pay close attention to the teams I follow and see what their interactions and engagements with their fans are like.