Vine oh Vine, where are you going

For those of you who don't know what Vine is, it is a mobile app that allows its users to create and post short video clips. These clips can be no longer than 6 seconds. It was created in June of 2012, and it has recently taken off on UGA's campus. Many of its users are sharing live clips of what is going on or funny things that occurred. It allows peoples followers to feel as though they are actually experiencing the clip that is being shared. Often times the clips don't make sense to "outsiders," but rarely to all social media posts ever make sense to everyone. My question is where is Vine going to go from here? Its users are rapidly growing, but is Vine just a phase or is it here to stay? If it is here to stay, how are businesses going to use this platform to their advantage? Will they post mini commercials? Will they share their in-store experiences? There are so many ways that companies could use this platform to their advantage, but it is going to take the "first-mover" to set the tone. 

Recently, the National Republican Congressional Committee released what is believed to be the first political attack ad on Vine. I believe that Vine has so much to offer potential users that it will continue to grow and become a "staple" social media tool for consumers and businesses. However, I personally hope that my Vine feed will not be taken over by political ads come future election times.