It's that time of the year again. Awards Season. There is the People's Choice, Golden Globes, SAGS, the Grammy's, and the Academy Awards. I am sure that I forgot a few but those mentioned are the ones I pay attention to. What is it about the awards season that gets social media a buzz? The starts Instagrams blow up, which is always very entertaining to see what everyone is wearing. I rarely pay attention to the actual awards, but I always make sure to watch the pre-shows. The best part is the red carpet walks. Who is attending with who and who is wearing the best dress? Oh, and of course there will be several stars who show up on the Fashion Police. I think if I were to be in their shoes, it would be difficult to not only put myself out there on the red carpet, but you are putting yourself out there on every single social platform. This has the potential to be overly praised or harshly criticized and rejected.
While watching the pre-show I saw that Huffington post is doing a live poll of the best and worst dressed for this year. This is what social media has come to. Finding multiple ways for viewers to participate from their living room couches. For certain things I think this is a great idea, but for others I think it can be a little cruel. Obviously I will joke with my roommates about how ridiculous some people are dressed, but I personally have a hard time sharing that with the rest of the world.
I think that fashion retailers can truly benefit from awards season and the use of social media. These retailers could use the awards shows to engage with their customers on what the different starts wore. If a certain style is extremely favorable, the retailers could use that to their benefit. I have already seen that with local retailers and stars everyday wear. Specifically the Red Dress Boutique has shown pictures of famous women wearing different trends and then placed those pictures next to in-store items that are identical to the stars outfits. The more that different business and brands do this they are truly connecting and engaging with their audience. Personally, I am much more likely to go buy something from a store when they show me that my favorite actress was spotted wearing it. The brands are taking content that is already out there and giving it to their audience to see and interact with.
Hopefully tonight I won't see anything to horrible that I allow myself to publicly criticize! But until next time I hope you all stay out of social media trouble.
Loved your post Mary! I definitely agree that the fashion and retail industry is very prominent in social media, and it is crucial they use this to their advantage to promote their clothing lines. I think the majority of people (or maybe just females, or maybe just us haha), pay more attention to the fashion of these award shows over anything else. I have also noticed the increased number of pictures on instagram of celebs at these award shows, or from other users I am friends with who re-post these amazing (or sometimes outrageous) outfits. A critical and growing platform indeed!
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