Spamming Away

Recently I read an article that Facebook has found a way to target their advertisements to our shopping habits off of the web. What happened to the days of being ad-free? When we could play on our social sites and not have to be bothered by all these advertisements. What has gotten even worse is the way companies are spamming away on our individual newsfeeds. They are finding any way to place themselves in our everyday lives in hopes of eventually getting another sale. This is not the way to make your followers or friends happy. Social platforms have so much potential for brands if they are used correctly, but more often than not brands are failing horribly.

In the professional world, slowly but surely the fortune 500 companies are adapting to the social world we live in. They are hiring social media specialists and creating a team to focus solely on their social strategy. These companies are successful; for example CNN, Children's Healthcare of Atlanta, Coca Cola. With a social media team in tact, strategies and plans are formed to attract the customer in a way that will create a relationship. I believe the best way to a consumer is to give them something they don't already have; knowledge about what you are offering. By giving them content that is intriguing, they will feel as though your brand has given them something they could not get anywhere else. There starts the loyal relationship. The fashion industry is what has grabbed my attention on social media. I am not what you would consider a "fashionista" but I believe that the different fashion brands I follow have made me much more knowledgeable. Particularly rent the runway has put out several pieces to help me in my current stage of life. If ever I have trouble picking shoes or accessories, their content always has the answers. Because they have offered something for me, I would definitely say I would vouch for their brand. If brands can produce valuable content, then social relationships will be much more powerful than ever before.