Being Who You are Meant to Be

Earlier this week one of my daily devotionals talked about being you and nobody else. We are all intended to be who God created us to be. We are not supposed to pretend to be something we are not. Specifically it talked about how we should not change ourselves so that others will accept us. If someone doesn't accept us then more than likely they were not intended to be in our lives. Each of us have our own brand. It is who we are. It is how we portray and define ourselves to others. Unfortunately, there are a lot of people who change themselves for others. They want to be skinnier, or taller, or have bigger boobs. Too often people have a hard time accepting themselves. I believe a lot of it comes from the world we live in today. At least with girls, it is clearly misleading to constantly stare at pictures of actresses on the red carpets or models on the runway because these women make us think that we have to look like them. That is one of the most frustrating things about social media is that it leads us to constantly compare ourselves to others, and we are constantly criticizing ourselves. Part of me wonders if technology weren't what it is today if so many girls would still be getting plastic surgery or be facing eating disorders. However, social media is going nowhere; so I hope that brands targeting women will be very selective in their choice of spokespeople. The right celebrity can make or break a brand. These spokespeople are able to truly make the brand memorable and desirable when they are seen on different platforms using or talking about the products. When women's clothing stores use "real" looking celebrities to endorse the brand it encourages all the women seeing the ads, tweets, posts. etc. One of my favorites is Kate Hudson and Ann Taylor. Kate Hudson has been seen wearing different Ann Taylor outfits, and it makes me want to go to the store and buy that same outfit. If brands are strategic with their spokespeople and how social media is used, they have the ability to become unstoppable.